Prepared forThomas Beach VacationsMyrtle Beach / Grand Strand, SC
North Myrtle Beach submarket391 units
Bedroom-Normalized RevPAR Benchmark
You run some of North Myrtle Beach's strongest occupancy, but your nightly rate hasn't caught up to it.
A bedroom-normalized look at your trailing-12-month performance against the operators you actually compete with in the North Myrtle Beach submarket.
$78.73
Your RevPAR per bedroom today
$65.86
Top operators your size earn
+$19
Per-bedroom gap to the best your size
3.45
Your avg bedrooms / unit
About the data. Everything here is built from AirDNA's operator-level Property Manager Analysis. Listing counts and RevPAR are AirDNA estimates and can differ 5-15% from an operator's internal numbers; bedroom averages are sampled from each operator's public Airbnb and direct-booking listings. Treat every figure as directional, useful for comparison, not as audited financials.
Yield per bedroom
Revenue per available bedroom, side by side.
RevPAR rewards whoever runs the biggest homes. Revenue per available bedroom strips that out and compares operators on the same axis. Here is the North Myrtle Beach comp set, bedroom for bedroom.
Big Fish Rentals
$87.74
Sea Star Realty
$82.64
Luxury Beach Rentals
$80.23
Grand Strand Resorts
$79.94
Thomas Beach Vacations
$78.73
Myrtle Beach Vacation Home Rentals
$69.73
Carolina Palm Vacations
$61.99
Vacation Rentals Of NMB
$61.53
The Litchfield Company
$48.10
Myrtle Beach Vacation Rentals
$47.17
The hidden re-ranking
The same operators, ranked two ways.
Re-rank the North Myrtle Beach comp set by RevPAR per bedroom and the order scrambles. Operators that look strong on raw RevPAR are often just renting bigger homes. The per-bedroom view is where the real pricing performance shows.
Ranked by raw RevPAR
1Sea Star Realty$399.96
2Thomas Beach Vacations$271.61
3Luxury Beach Rentals$225.45
4Grand Strand Resorts$224.63
5Myrtle Beach Vacation Home Rentals$186.19
6Carolina Palm Vacations$168.00
7Vacation Rentals Of NMB$159.98
8Big Fish Rentals$133.37
9The Litchfield Company$122.18
10Myrtle Beach Vacation Rentals$97.18
Ranked by RevPAR / bedroom
1Big Fish Rentals ▲ +7$87.74
2Sea Star Realty ▼ -1$82.64
3Luxury Beach Rentals ▬ 0$80.23
4Grand Strand Resorts ▬ 0$79.94
5Thomas Beach Vacations ▼ -3$78.73
6Myrtle Beach Vacation Home Rentals ▼ -1$69.73
7Carolina Palm Vacations ▼ -1$61.99
8Vacation Rentals Of NMB ▼ -1$61.53
9The Litchfield Company ▬ 0$48.10
10Myrtle Beach Vacation Rentals ▬ 0$47.17
Full rankings
Every benchmarked North Myrtle Beach operator, by per-bedroom yield.
Rank
Property Manager
Listings*
Avg BR*
Raw RevPAR
RevPAR / BR
Rating
#1
Big Fish Rentals
706
1.52
$133.37
$87.74
4.43
#2
Sea Star Realty
101
4.84
$399.96
$82.64
4.57
#3
Luxury Beach Rentals
273
2.81
$225.45
$80.23
4.51
#4
Grand Strand Resorts
150
2.81
$224.63
$79.94
4.30
#5
Thomas Beach Vacations
391
3.45
$271.61
$78.73
4.39
#6
Myrtle Beach Vacation Home Rentals
374
2.67
$186.19
$69.73
4.19
#7
Carolina Palm Vacations
174
2.71
$168.00
$61.99
4.55
#8
Vacation Rentals Of NMB
153
2.60
$159.98
$61.53
4.56
#9
The Litchfield Company
668
2.54
$122.18
$48.10
4.47
#10
Myrtle Beach Vacation Rentals
306
2.06
$97.18
$47.17
4.63
*Listing counts are AirDNA estimates (aggregated across Airbnb, VRBO, and direct, typically within 5-15% of an operator's internal numbers); bedroom averages are sampled from public listings. National brands and operators with no public listing to measure bedrooms from are excluded from the per-bedroom ranking.
Size-adjusted view
Where you sit, adjusted for home size.
In most markets bigger homes earn less per bedroom, but across the North Myrtle Beach comp set the opposite holds — per-bedroom yield actually rises with home size, so the dashed trend line slopes up. What separates these operators isn't bedroom mix; it's pricing execution and tier. The fair question isn't "are you below the field," it's "are you below the line for your size."
You already out-earn the typical operator your size.
The top operators running comparable-size homes sit roughly $24 per bedroom above the line. That spread isn't home size; it's pricing execution, the one lever fully in your control.
The opportunity
What closing the gap is worth
The same homes, priced and managed on a daily yield strategy, recover part of this gap. Even a partial close is a material RevPAR lift on inventory you already own.
$9.1M/ year
Estimated annual revenue gap to the top operators your size, across the ~1349 bedrooms you operate. The scenarios below are what realistic, partial capture looks like.
Recover one-third of the gap
$85 / bedroom
~$3.0M / yr · +8% RevPAR
Recover half the gap
$88 / bedroom
~$4.6M / yr · +12% RevPAR
Size of the prize, not a promise: the per-bedroom gap to the best operators your size ($97.24 vs $78.73) across ~1349 bedrooms, annualized over 365 nights. Realistic first-year capture is a fraction; actual lift depends on inventory, seasonality, and constraints.
See the full picture
We built this from public data in an afternoon. With your booking and rate data, Pacer pinpoints exactly where the yield is leaking and runs the daily pricing strategy to recover it.